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Twitter Toolkit for Marketplace Open Enrollment

October 2018

ACE TA Center

Use the following tweets and associated graphics to promote key messages for Marketplace Open Enrollment and ACE TA Center materials on Twitter. Adapt the tweets to include your own hashtags and/or local links whenever possible. This toolkit features tweets for both consumers and providers.

The tweets are organized in three categories:

  1. Resources to share with consumers before they enroll to address questions and get started
  2. Key messages for plan renewals and financial assistance
  3. Resources to share with consumers after they enroll to use their coverage and stay covered

Shareable tweets and social media images

Right click the thumbnail images below to save the full size image to your computer.

Resources to share with consumers BEFORE they enroll to address questions and get started:

Get Covered for a Healthy Life - Consumer Q&A 

"Covered" social media imageConsumer: Do I need health insurance? Can I get help paying for it? How do I enroll? Get answers here & #GetCovered https://bit.ly/2BWn9y2

Provider: Do your clients living with #HIV have questions about #OpenEnrollment? Our fact sheet has answers! https://bit.ly/2BWn9y2 

Review Plan Benefits Before Enrolling

avoid short-term plans
Consumer: This #OpenEnrollment, avoid short term plans, including those without coverage for Essential Health Benefits or protections for pre-existing conditions. #GetCovered

Provider: This #OpenEnrollment, help consumers avoid short term plans, including those without coverage for Essential Health Benefits or protections for pre-existing conditions. #GetCovered

Preparing for Your First Enrollment Appointment
Get Ready to Enroll

Consumer: You’ve decided to enroll in a Marketplace health plan. Now what? Everything you need to know to get started http://bit.ly/2fwlggx

Provider: Assisting clients during #OpenEnrollment? Help them take the first step and learn how to get started & #GetCovered http://bit.ly/2fwlggx

States where consumers may have to pay a fee for not having health coverage

taking a pass on coverage could cost you
Consumer: Live in MA or NJ and thinking about taking a pass on 2019 health coverage? If you can afford coverage but choose not to enroll during #OpenEnrollment, you may have to pay a fee. #GetCovered

Provider: In MA and NJ, there is still a financial penalty to consumers that can afford coverage but choose not to enroll during #OpenEnrollment. #GetCovered

in MA, taking a pass on coverage could cost you
  
in NJ, taking a pass on coverage could cost you
"Are you covered?" video
"Covered" social media image

Consumer: Confused about health insurance? Think it costs an arm & a leg? #WatchCovered to #GetCovered! http://ow.ly/OB4R306cGtJ

Provider: Watch and share! #OpenEnrollment videos reminding consumers to #GetCovered http://ow.ly/OB4R306cGtJ

"Know your terms" video

"Know your terms" social media imageConsumer: Premiums, deductibles, co-insurance, say what? Watch now to brush up on your health insurance terms and #GetCovered http://bit.ly/2fhu6hQ

Provider: Health insurance terminology is confusing. Share this video to help consumers understand their plan http://bit.ly/2fhu6hQ

Know your terms"Know where to go for care" video

Consumer: Feeling ill? Need a check-up? Watch this video and learn where to go for the medical care you need http://bit.ly/2eNYvnd

Provider: There are many places consumers can go for medical care. Share this video & help them understand their options http://bit.ly/2eNYvnd  

Key messages for plan renewals and financial assistance:

The following tweets include key messages and associated images of ACE TA Center posters to support those images. Adapt these tweets to include your own call to action, such as "Talk to a case manager at our program." or "Contact us to learn more."

Pay premiums to get ready for Open Enrollment

pay premiums
Consumer: Double check that you have paid all 2018 health plan premiums before Nov 1 to avoid any delays in getting  coverage for 2019 #OpenEnrollment. #StayCovered

Provider: To help Ryan White HIV/AIDS Program clients prepare for 2019 #OpenEnrollment, make sure they have no outstanding payments for 2018 health plan premiums. Use this resource to help clients get ready. https://bit.ly/2DMwACG

Actively compare plans

actively compare plans
Consumer: Actively compare plans during #OpenEnrollment to avoid getting auto-enrolled into a plan that may not be the best option for your health needs. #StayCovered

Provider: Help consumers actively compare plans during #OpenEnrollment to avoid getting auto-enrolled into a plan that may not be the best option for their health needs. #StayCovered 

"My plan won't be offered next year"

My plan won't be offered next year.Consumer: So your health insurance plan won’t be offered next year – don’t worry! Affordable coverage is still available. #EnrollByDec15 

Provider: Not all Marketplace plans will be offered again this year, but consumers can still find affordable health insurance! #EnrollByDec15 

"I thought I couldn't afford coverage"

I thought I couldn't afford coverage.Consumer: Thought you couldn’t afford health insurance? Think again! The Ryan White HIV/AIDS Program can help. Talk to a case manager at our program.

Provider: Did you know the Ryan HIV/AIDS White Program can help consumers pay for health insurance premiums and #GetCovered? Contact us to learn more.

"My plan was going to cost more next year"

I compared optionsConsumer: Health plan going to cost more this year? You can still find affordable coverage that works for you! #GetCovered #EnrollByDec15 

Provider: Plans might cost more this year, but consumers still qualify for financial help. Help them apply today. #EnrollByDec15 

"When I renewed my plan, I found out I qualified for more financial assistance."

I qualified for more financial assistanceConsumer: Fact: You may be eligible for more health insurance premium payment assistance this year – apply and find out today! #EnrollByDec15 

Provider: Fact: Consumers may be eligible for more premium payment assistance this year – help them apply today. #GetCovered 

 

 

Resources to share with consumers AFTER they enroll to use their coverage and stay covered:

Making the Most of Your Coverage
Making the Most of Your Coverage

Consumer: You’re enrolled in health insurance - now what? Check out this guide to start getting the most out of your coverage http://bit.ly/2eWrYZW

Provider: Share this guide with newly covered clients during #OpenEnrollment & help them make the most of their coverage http://bit.ly/2eWrYZW

Stay Covered All Year Long

Stay Covered All Year LongConsumer: You’ve enrolled in health insurance - now make sure you keep it all year! Use this guide to avoid losing coverage https://bit.ly/2PccVNH

Provider: Keeping health coverage is just as important as enrolling! This guide can help clients maintain coverage all year https://bit.ly/2PccVNH 

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